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" "In organized groups such as the army or the Church there is either no mention of love whatsoever between the members, or it is expressed only in a sublimated and indirect way, through the mediation of some religious imagine in the love of whom the members unite and whose all-embracing love they are supposed to imitate in their attitude towards each other. ... It is one of the basic tenets of fascist leadership to keep primary libidinal energy on an unconscious level so as to divert its manifestations in a way suitable to political ends.
Theodor Ludwig Wiesengrund Adorno (September 11, 1903 – August 6, 1969) was a German sociologist, philosopher, musicologist and composer.
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Marriage as a community of interests unfailingly means the degradation of the interested parties, and it is the perfidy of the world's arrangements that no one, even if aware of it, can escape such degradation. The idea might therefore be entertained that marriage without ignominy is a possibility reserved for those spared the pursuit of interests, for the rich. But the possibility is purely formal, for the privileged are precisely those in whom the pursuit of interests has become second-nature—they would not otherwise uphold privilege.
Underlying the concept of positivity is the conviction that the positive is intrinsically positive in itself, without anyone pausing to ask what is to be regarded as positive. ... It is significant and really quite interesting that the term 'positive' actually contains this ambivalence. On the one hand, 'positive' means what is given, is postulated, is there—as when we speak of positivism as the philosophy that sticks to the facts. But, equally, 'positive' also refers to the good, the approvable, in a certain sense, the ideal. And I imagine that this semantic constellation expresses with precision what countless people actually feel to be the case.
In general they are intoxicated by the fame of mass culture, a fame which the latter knows how to manipulate; they could just as well get together in clubs for worshipping film stars or for collecting autographs. What is important to them is the sense of belonging as such, identification, without paying particular attention to its content. As girls, they have trained themselves to faint upon hearing the voice of a 'crooner'. Their applause, cued in by a light-signal, is transmitted directly on the popular radio programmes they are permitted to attend. They call themselves 'jitter-bugs', bugs which carry out reflex movements, performers of their own ecstasy. Merely to be carried away by anything at all, to have something of their own, compensates for their impoverished and barren existence. The gesture of adolescence, which raves for this or that on one day with the ever-present possibility of damning it as idiocy on the next, is now socialized.