I’m investing my time and money to develop technology that’s never been done before. Basically, most of the watchmakers in Switzerland thought my ide… - Jacob Arabo

After we made the Five Time Zone, with five time zones and a world map, I received phone calls from Italian, French, Russian, Japanese and Chinese distributors to buy watches. To me, that was a great achievement, because we were an American company, making watches in Switzerland without a Swiss office. I now have a Geneva office with 10 staff members including engineers, graphic designers and a sales team.

What’s winning still today is design. It’s all about design. Stones are stones. You can buy them almost anywhere today. So it’s all about design, it’s how you wear them, how you place them. So that’s what we’re doing. I design jewelry for people…. My idea is to give the ‘wow’ effect. If a princess comes here and I can show her something and she goes, “Wow, I have never seen anything like this in my life.” If she’s been shopping for the last 25 years, she’ll have seen everything. That’s my success.

I only made the first watch in 2001. Before that I couldn’t afford to make them. Then, I felt comfortable enough to make my own watches, because it’s not easy to make watches. It’s much harder to make watches than jewelry. It’s a closed industry; there are very few players and it is very difficult to make it in that atmosphere. I thank God I was lucky enough to become one of them and again, the reason they accepted me there is because of my designs. Otherwise it’s so difficult in Switzerland. If they don’t want to work for you, there’s no money that could change their minds. It’s a very small industry. It’s a very small circle of people. So I’m very pleased, very happy that it’s working out for me.