Why is it that you go to other countries, Nigerians that are educated, do very well. It's not a fluke. It's just that we're not really utilizing our … - Bilikiss Adebiyi

And as we become more affluent, people become richer, they begin to consume more and also look at things that make their lives easy. They consume things that are more packaged. And when you consume things that are packaged, you also create waste because you deal with packaging.

Why not waste? Why not recycling? I think as a woman, people might think that it's dirty, it's not something that women should do. I saw the opportunity that was there in this field and also the impact that we could have on people's lives. And that's really what drove me.

It's about how you present. How do you ensure that people understand the story, understand what you're doing, and they are buying into it? So it's actually a science.