People don’t buy what you do, they buy why you do it, so it follows that if you don’t know why you do what you do, how will anyone else? - Jim Kwik

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People don’t buy what you do, they buy why you do it, so it follows that if you don’t know why you do what you do, how will anyone else?

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Additional quotes by Jim Kwik

As the elephant grows, it gains more than enough power and strength to pull out the stake, but it remains tied up by something as inconsequential as a rope and a flimsy piece of metal because of what it learned as a baby. In psychology, it’s called learned helplessness.

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The purpose of my life had always been to free people from concern. . . . How will you serve the world? What do they need that your talent can provide? That’s all you have to figure out. . . . The effect you have on others is the most valuable currency there is. Everything you gain in life will rot and fall apart, and all that will be left of you is what was in your heart.

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