The need for social reinforcement runs so deeply in authoritarians, they will believe someone who says what they want to hear even if you tell them t… - Bob Altemeyer

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The need for social reinforcement runs so deeply in authoritarians, they will believe someone who says what they want to hear even if you tell them they should not. I have several times asked students or parents to judge the sincerity of a university student who wrote arguments either condemning, or supporting, homosexuals. But some subjects were told the student had been assigned to condemn (or support) homosexuals as part of a philosophy test to see how well the student could make up arguments for anything, on the spot. Other subjects were told the student could choose to write on either side of the issue, and had chosen to make the case she did. Obviously, you can’t tell anything about the real opinions of someone who was assigned the point of view of her essay. But high RWAs believed that the antihomosexual essay that a student was forced to write reflected that student’s personal views almost as much as when a student had chosen this point of view. In other words, as in the previous experiments, the authoritarians ignored the circumstances and believed the student really meant what she had been assigned to say--when they liked what she said.

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About Bob Altemeyer

Robert Anthony Altemeyer (6 June 1940 – 7 February 2024), also known as Bob Altemeyer, was a retired Professor of Psychology at the University of Manitoba. Altemeyer also produced the Right-Wing Authoritarianism Scale (or RWA Scale), as well as the related Left-Wing Authoritarianism Scale (or LWA Scale). His son is w:Rob Altemeyer.

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Alternative Names: Robert Anthony Altemeyer
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Think back on your own past. What did you do when questions arose about religion? Some questions probably came up. "Is there a God?" "Is there really a heaven?" "Why do tornados sometimes destroy churches and miss saloons?" Whom did you go to with these questions? Parents? Priests? Peers? You might naturally have gone to the people who had taught you the beliefs in the first place. You might also have prayed to God for help, and read scripture or some other book of religious guidance a minister might have recommended. Maybe you talked things over with friends sharing the same religious background. You do not have to be a psychological genius to know that all of these reactions would probably have confirmed the original religious beliefs. The people who taught you your faith, or who share it with you, are not likely to answer your questions with "Hey, I never thought of that. Our religion must be wrong!" If you want to take a wider, more "two-sided" approach to the questions, you would have to search farther afield.

If you think our countries could never elect an Adolf Hitler to power, note that David Duke would have become governor of Louisiana if it had just been up to the white voters in the state. Many people vote for extraordinarily High RWA candidates today. Many more would want one during a crisis. About a quarter of American state legislators are already poised to "stomp out the rot." And if you think a North American dictator could not find the people he needed to kill Jews, or professors, or Communists, or trade union leaders, or defiant clergy, or religious minorities, or the mentally "unsuitable," whomever he wanted to eliminate, then you might want to look at what Milgram found.

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So (to foreshadow later chapters a little) suppose you are a completely unethical, dishonest, power-hungry, dirt-bag, scum-bucket politician who will say whatever he has to say to get elected. (I apologize for putting you in this role, but it will only last for one more sentence.) Whom are you going to try to lead, high RWAs or low RWAs? Isn’t it obvious? The easy-sell high RWAs will open up their arms and wallets to you if you just sing their song, however poor your credibility. Those crabby low RWAs, on the other hand, will eye you warily when your credibility is suspect because you sing their song. So the scum-bucket politicians will usually head for the right-wing authoritarians, because the RWAs hunger for social endorsement of their beliefs so much they’re apt to trust anyone who tells them they’re right. Heck, Adolf Hitler was elected Chancellor of Germany running on a law-and-order platform just a few years after he tried to overthrow the government through an armed insurrection.

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