What hooks us is their consistency, their improvement over time, and most importantly, their ability to create something that resonates with us in that particular category. By “following” them, what we’re really saying is we believe what they create tomorrow will be “As Great” or “Better” than what they created today — and we want to be there to experience it.
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We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us. Those whom we consider great leaders all have an ability to draw us close and to command our loyalty. And we feel a strong bond with those who are also drawn to the same leaders and organizations.
There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals or organizations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. This is a book for those who want to inspire others and for those who want to find someone to inspire them.
Audiences not only want to stumble across great work, but they, too, long to be creative and part of the creative process. By letting go of our egos and sharing our process, we allow for the possibility of people having an ongoing connection with us and our work, which helps us move more of our product.
I like it to be clean, and that goes with mine as well—I want it to be a clean picture. I don’t want it to be something that doesn’t make sense on their page. It should be crisp and clear and to the point. I follow people because I like to see THEM—not their dog, not food, not their friends—I want to see them. That’s why people follow me.
Christ’s supreme sacrifice can find full fruition in our lives only as we accept the invitation to follow him. This call is not irrelevant, unrealistic, or impossible. To follow an individual means to watch him or listen to him closely; to accept his authority, to take him as a leader, and to obey him; to support and advocate his ideas; and to take him as a model. Each of us can accept this challenge.
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