By letting go of our egos and sharing our process, we allow for the possibility of people having an ongoing connection with us and our work, which helps us move more of our product.

I feel the audience is very much there, It’s a big thing — to let an audience in, let them affect and move you.

Cuando abres al público tu proceso creativo e invitas a la gente, aprendes mucho

As an artist, as much as some say they don’t care what the audience thinks, I think that’s bullshit. The bottom line as artists, we want people to respond to our work, we want to move people emotionally. That’s the whole purpose in life!

I believe creative work needs communication. So it’s extremely encouraging to be with a group of people who form a community and to know that you’re not isolated, although as individuals we must always work in an inner silence.

It’s not the job of the artist to give the audience what the audience wants. If the audience knew what they needed, then they wouldn’t be the audience. They would be the artists. It is the job of artists to give the audience what they need.

When talented people write well, it is generally for this reason: They’re moved by a desire to touch the audience.

Every filmmaker have their audience. It’s okay to find what your audience enjoy, if it’s the art for arts slogan, be loyal to them.

Cuando abres al público tu proceso creativo e invitas a la gente, aprendes mucho.

As an artist, the thing that you want the most for your work is for it to be alive. Every new thing you do has to feel completely alive to you. And what works for me always is that there has to be some part of it that is brand new to me, more or less something that I haven’t done before ever. Something that scares me or something that makes me feel like it is going to teach me something. Something that I think is smarter than me. Those are the things that I really hope for in every single project that I do. So whatever it may be the projects that I want to do are always the things that are going to make me feel alive doing them, because I don’t want to beat a dead horse.

It’s quite an obsession to me to communicate at this moment, at this time, with my audience. I don’t only play for them, it’s something I want to give back to them. I feel how each listener in the audience is listening to me, and I feel its warmness, for example, and I give it back to the complete audience. I feel the intensity of hearing, of listening. This is like electricity, and this I give back to the audience. It’s very stimulating.

In order to win your audience over, avoid constantly throwing out ‘preachy’ content that directly tell the audience what to do. The onus rests on the content creators to package the content in a way that allows the audience choose what lesson they want to learn from it. It is our duty as content creators, film makers or story tellers to set the agenda for how we want to be perceived.

Artists must also reckon with the uncanny feeling that by the time we’ve finished a new work, we’ve often ended up creating something different from what we set out to do. This feeling of surprise, of the unexpected, can delight or disappoint us. … The creative process is an inexplicable, inspired, crystallizing place where the artist becomes an audience to the work, almost doesn’t know where it came from.

If we can tune in to the idea of making things and sharing them without being attached to the outcome, the work is more likely to arrive in its truest form.