We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us … - Simon Sinek

The less our colleagues and leaders look out for us, the less we look out for them. The less we look out for them, the more selfish they become and, as a result, the more selfish we become. And when that happens, eventually everyone loses.

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.

Perasaan bahwa "kita bersama-sama dalam menghadapi masalah", yang dirasakan oleh semua pelanggan dan perusahaan, pemilih dan orang yang dipilih, bos dan pegawai, itulah yang merumuskan para pemimpin yang hebat.