Simon Sinek Quotes

It's not the people doing the job, it's the people who lead the people doing the job who can make the greater difference.

Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained.

When we do not have a sense of belonging, however, then we are forced to invest time and energy to protect ourselves from each other.

For the feeling of trust to develop, we have to feel safe expressing ourselves first. We have to feel safe being vulnerable. That’s right, vulnerable.

I can make a decision with 30 percent of the information," said former secretary of state Colin Powell. "Anything more than 80 percent is too much.

Assume You Know

Los líderes de las mejores organizaciones no consideran a sus trabajadores un material que deben manipular para contribuir a ganar más dinero. Entienden que el dinero es el material que hay que gestionar para ayudar a su gente a crecer.

It is not the systems that fail but the ability to maintain them.

We don’t necessarily find happiness in our jobs every day, but we can feel fulfilled by our work every day if it makes us feel part of something bigger than ourselves.

Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

When we feel safe among the people with whom we work, the more likely we are to survive and thrive. That's just the way it is.

People don't buy WHAT you do, they buy WHY you do

Rebecca Baer, a spokeswoman for TiVo, told the New York Times in 2000, "they don't understand why they need this.

The ability of a group of people to do remarkable things hinges on how well those people pull together as a team.

It is everlasting and must be relevant in both your personal and professional life. It is a statement of your value at work as much as it is the reason your friends love you. We don't have a professional WHY and personal WHY. We are who we are wherever we are.