Simon Sinek Quotes

If there were no trust...no one would take risks. No risks would mean no exploration, no experimentation and no advancement of the society.

Regardless of WHAT we do in our lives, our WHY—our driving purpose, cause or belief—never changes.

El valor, por definición, es la transferencia de la confianza.

Memimpin berarti orang lain bersedia mengikuti kita- bukan karena mereka wajib, bukan karena mereka dibayar untuk melakukannya, tetapi karena mereka ingin melakukannya.

They focus on WHAT they do and HOW they do it without consideration of WHY, we lump them together, and they act like commodities. The more we treat them like commodities, the more they focus on WHAT and HOW they do it. It's a vicious circle.

Our visions are the world we imagine, the tangible results of what the world would look like if we spent every day in pursuit of our WHY.

Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you'll be stuck with whoever's left.

HOW: Some companies and people know HOW they do WHAT they do.

Our need to belong is not rational, but it is a constant that exists across all people in all cultures.

There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people.

Price always costs something. The question is, how much are you willing to pay for the money you make?