Our need to belong is not rational, but it is a constant that exists across all people in all cultures. - Simon Sinek

We are drawn to leaders and organizations that are good at communicating what they believe.

The ability to win hearts before minds is not easy. It's a delicate balance of art and science—another coincidental grammatical construction.

Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.