Simon Sinek Quotes

A written cause works like a compass. And with a compass in hand, each succession of leaders, their gaze looking beyond the horizon, can more easily navigate the technologies, politics and cultural norms of the day without the founder present.

Imagine if instead of fighting against poverty, for example, we fought for the right of every human to provide for their own family.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

You can run a company, you can manage an organization, but you can lead only people.

WHAT: Every single company and organization on the planet knows WHAT they do.

Cause Blindness is when we become so wrapped up in our Cause or so wrapped up in the “wrongness” of the other player’s Cause, that we fail to recognize their strengths or our weaknesses.

A leader must be inspired by the people before a leader can inspire the people.

unless you're an astronaut, it's not the work we do that inspires us either. It's the cause we come to work for. We don't want to come to work to build a wall, we want to come to work to build a cathedral.

The rank of office is not what makes someone a leader. Leadership is the choice to serve others with or without any formal rank.

Net-net, if you don't like your work, for your kids' sake, don't go home.

Don't forget, the superior Betamax technology did not beat out the substandard VHS technology as the standard format for videotape in the 1980s.

WHY did we start doing WHAT we're doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

Incluso el propio Welch acabaría admitiendo que poner la atención en el valor accionarial es «la idea más estúpida del mundo», insistiendo hasta el día de hoy que él siempre consideró ese valor un resultado, no una estrategia.

However, trust is not built by pressure or force, trust is built by acting in a way consistent with one's values, especially when it's least expected. Trust is built when we do the right thing, especially when we aren't forced to.

Leadership takes work. It takes time and energy. The effects are not always easily measured and they are not always immediate. Leadership is always a commitment to human beings.