Leadership takes work. It takes time and energy. The effects are not always easily measured and they are not always immediate. Leadership is always a… - Simon Sinek

cuando los burócratas procuran sobre todo protegerse a sí mismos, el progreso se ralentiza y toda la organización se vuelve más susceptible a las amenazas y las presiones externas.

They focus on WHAT they do and HOW they do it without consideration of WHY, we lump them together, and they act like commodities. The more we treat them like commodities, the more they focus on WHAT and HOW they do it. It's a vicious circle.

If we want to feel an undying passion for our work, if we want to feel we are contributing to something bigger than ourselves, we all need to know our WHY.