WHATs are products, services and job functions we perform. HOWs are values, guiding principles and actions that make us stand out. The WHY defines wh… - Simon Sinek

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WHATs are products, services and job functions we perform. HOWs are values, guiding principles and actions that make us stand out. The WHY defines what the organization stands for—it is the collective purpose, cause or belief.

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Birth Name: Simon Oliver Sinek
Alternative Names: Simon O. Sinek
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