People don't buy WHAT you do, they buy WHY you do - Simon Sinek

it is not enough to know "the Why" of your organization; you must know your people and realize that they are much more than an expendable resource.

El rendimiento trata de la competencia técnica. De lo bien que hace alguien su trabajo. ¿Tiene aguante? ¿Puede conservar la calma bajo presión? La confianza trata del carácter. De la humildad y el sentido de responsabilidad personal.

As anyone who starts a business knows, it is a fantastic race. There is a statistic that hangs over your head - over 90 percent of all new businesses fail in the first three years. For anyone with even a bit of competitive spirit in them, especially for someone who defines himself or herself as an entrepreneur, these overwhelming odds of failure are not intimidating, they only add fuel to the fire. The foolishness of thinking that you're a part of the small minority of those who actually will make it past three years and defy the odds is part of what makes entrepreneurs who they are, driven by passion and completely irrational.