People don't buy WHAT you do, they buy WHY you do - Simon Sinek

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People don't buy WHAT you do, they buy WHY you do

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Birth Name: Simon Oliver Sinek
Alternative Names: Simon O. Sinek

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to succeed in the Infinite Game of business, we have to stop thinking about who wins or who's the best and start thinking about how to build organizations that are strong enough and healthy enough to stay in the game for many generations to come.

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