The consumer society is so all-pervasive today that it is e… - Niall Ferguson

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The consumer society is so all-pervasive today that it is easy to assume it has always existed. Yet in reality it is one of the more recent innovations that propelled the West ahead of the Rest. Its most striking characteristic is its seemingly irresistible appeal... The result is one of the greatest paradoxes of modern history: that an economic system designed to offer infinite choice to the individual has ended up homogenizing humanity.

Niall Ferguson

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About Niall Ferguson

Niall Campbell Douglas Ferguson (born 18 April 1964) is a British historian. He is the Laurence A. Tisch Professor of History at Harvard University. He is also a Senior Research Fellow of Jesus College, University of Oxford and a Senior Fellow of the Hoover Institution, Stanford University.

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Native Name: Niall Campbell Ferguson

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A. J. P. Taylor G. M. Trevelyan Harold Macmillan Joseph Chamberlain Stanley Baldwin

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Before 1914, the benefits of Empire had seemed to most people, on balance, to outweigh the costs. After the war the costs suddenly, inescapably, outweighed the benefits.

The consumer society is so all-pervasive today that it is easy to assume it has always existed. Yet in reality it is one of the more recent innovatio… - Niall Ferguson

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