The consumer society is so all-pervasive today that it is easy to assume it has always existed. Yet in reality it is one of the more recent innovatio… - Niall Ferguson

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The consumer society is so all-pervasive today that it is easy to assume it has always existed. Yet in reality it is one of the more recent innovations that propelled the West ahead of the Rest. Its most striking characteristic is its seemingly irresistible appeal... The result is one of the greatest paradoxes of modern history: that an economic system designed to offer infinite choice to the individual has ended up homogenizing humanity.

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About Niall Ferguson

Niall Campbell Douglas Ferguson (born 18 April 1964) is a British historian. He is the Laurence A. Tisch Professor of History at Harvard University. He is also a Senior Research Fellow of Jesus College, University of Oxford and a Senior Fellow of the Hoover Institution, Stanford University.

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Native Name: Niall Campbell Ferguson
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Livingstone had believed in the power of the Gospel; Stanley believed only in brute force. Livingstone have been appalled by slavery; Stanley would connive at its restoration. Above all, Livingstone had been indifferent to political frontiers; Stanley wanted to see Africa carved up. And so it was. In the time between Livingstone’s death in 1873 and Stanley’s death in 1904 around the third of Africa would be annexed to the British Empire; virtually all the rest would be taken over by a handful of other European powers. And it is only against this background of political domination that the conversion of sub-Saharan Africa to Christianity can be understood.
Commerce, Civilization and Christianity were to be conferred on Africa, just as Livingstone had intended. But they would arrive in conjunction with a fourth ‘C’: Conquest.

In all, around 100,000 Loyalists left the new United States bound for Canada, England or the West Indies. It has sometimes been argued that in gaining Canada in the Seven Years War, Britain had undermined her position in America. Without the French threat, why should the thirteen colonies stay loyal? Yet the loss of America had the unforeseen effect of securing Canada for the Empire, thanks to the flood of English-speaking Loyalists immigrants who would eventually reduce the French Quebecois to a beleaguered minority. The amazing thing is that so many people should have voted with their feet against American independence, choosing loyalty to King and Empire over ‘life, liberty and the pursuit of happiness’.

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The empire that rules the world today is both more and less than its British begetter. It has a much bigger economy, many more people, a much larger arsenal. But it is an empire that lacks the drive to export its capital, its people and its culture to those backward regions that need them most urgently and which, if they are neglected, will breed the greatest threats to its security. It is an empire, in short, that dare not speak its name. It is an empire in denial.

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