In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action. Look at the world around you. It may … - Malcolm Gladwell

Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push — in just the right place — it can be tipped.

In the end, Tipping Points are the reaffirmation of the potential for change and the power of intelligent action.

What does it say about a society that it devotes more care and patience to the selection of those who handle its money than of those who handle its children?

There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

Of the three, the third trait — the idea that epidemics can rise or fall in one dramatic moment — is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why modern change happens the way it does.