The nature of maps and of their use in science and society is in the midst of remarkable change - change that is stimulated by a combination of new s… - Alan MacEachren

Robinson (1952) pointed out some limits to approaching map symbolization and design from a purely artistic viewpoint, as he suggested was the guiding perspective at the time. Maps, like buildings that are designed primarily for artistic impact, are often not functional... Robinson (1952) argued that treating maps as art can lead to "arbitrary and capricious" decisions. He saw only two alternatives: either standardize everything so that no confusion can result about the meaning of symbols, or study and analyze characteristics of perception as they apply to maps so that symbolization and design decisions can be based on "objective" rules... Robinson's dissertation, then, signaled the beginning of a more objective approach to map symbolization and design based on testing the effectiveness of alternatives, an approach that followed the positivist model of physical science. In his dissertation, Robinson cited several aspects of cartographic method for which he felt more objective guidelines were required (e.g., lettering, color, and map design). He also suggested that this objective look at cartographic methods should begin by considering the limitations of human perception. One goal he proposed was identification of the "least practical differences" in map symbols (e.g., the smallest difference in lettering size that would be noticeable to most readers).

According to Charles W. Morris, syntactics is the relation between a given sign-vehicle and other sign-vehicles. There is a critical distinction here (that many cartographers have missed) between Morris's "syntactics" and the linguistic subcategory of "syntax". While syntax puts emphasis on word order and parsing (i.e., on a linear sequence), syntactics is much broader in scope. Syntactics allows for any kind of among-sign relationships. Morris (1938, p. 16) makes this point explicitly in his statement that there are "syntactical problems in the fields of perceptual signs, aesthetic signs, the practical use of signs, and general linguistics."... At least three kinds of sign relationships seem to fall under Morris's umbrella of syntactics (Posner, 1985, in French; cited in Nöth, 1990, p. 51). These include: (1) ”the consideration of signs and sign combinations so far as they are subject of syntactical rules” (Morris, 1938, p. 14), (2) ”the way in which signs of various classes are combined to form compound signs” (Morris, 1946/1971, p. 367), and (3) ”the formal relations of signs to one another” (Morris, 1938, p. 6).

Geovisualization integrates approaches from visualization in scientific computing (ViSC), cartography, image analysis, information visualization, exploratory data analysis (EDA), and geographic information systems (GISystems) to provide theory, methods, and tools for visual exploration, analysis, synthesis, and presentation of geospatial data (any data having geospatial referencing).