I have not yet begun to create. - Jacob Arabo

I have my hand in every aspect of the business. From the materials of the boxes to the choice of colours in our boutiques to the movement designs and the marketing, I review and approve everything. Because my name is on the company, I can’t afford to delegate many of these decisions about design, quality, and more. I am especially involved with our Instagram account. I love being able to communicate directly with our clients and fans.

When I was just a boy, my father gave me a world time watch and I was fascinated by it. I think this is what led me to develop the Five Time Zone watch, that really started our watchmaking journey.

I think people are so amazed by our designs and our unique ideas that they don’t realize how advanced our watchmaking is. In the Astronomia, for example, we took what had been a flat tourbillon and made it vertical, and made it turn around the dial. Still, however, it is rooted in traditional watchmaking. We take traditional Swiss watchmaking and turn it on its head.