A “rich environment” is a combination platter of novelty, unpredictability, and complexity — three elements that catch and hold our attention much li… - Steven Kotler

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A “rich environment” is a combination platter of novelty, unpredictability, and complexity — three elements that catch and hold our attention much like risk. Novelty means both danger and opportunity. To our forbearers, a strange scent in the wind could be prey or predator, but either way it paid to pay attention. Unpredictability means we don’t know what happens next, thus we pay extra attention to what happens next. Complexity, when there’s lots of salient information coming at us at once, does more of the same.

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About Steven Kotler

Steven Kotler is an American author, journalist and entrepreneur. He is best known for his nonfiction books, including Abundance, A Small Furry Prayer, West of Jesus, Bold, The Rise of Superman and Stealing Fire.

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Additional quotes by Steven Kotler

Our normal waking consciousness, rational consciousness as we call it, is but one special type of consciousness, whilst all about it, parted from it by the flimsiest of screens, there lie potential forms of consciousness entirely different. We may go through life without suspecting their existence; but apply the requisite stimulus, and at a touch they are there in all their completeness.

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