I was fascinated by all the great generals, from Alexander the Great to George Patton. I hated war, but I loved the warrior spirit. - Phil Knight

I had an aching sense that our time is short, shorter than we ever know, shorter as a morning run, and I wanted mine to be meaningful. And purposeful. And creative. And important. Above all... different.

If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt.

When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier or healthier, or safer, or better, and when you do it all crisply efficiently, smartly, the way everything should be done but so seldom is – you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman.