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" "Understanding how maps work and why maps work (or do not work) as representations in their own right and as prompts to further representations, and what it means for a map to work, are critical issues as we embark on a visual information age.
Alan M. MacEachren (born 1952) is an American geographer, Professor of Geography and Director, GeoVISTA Center, Department of Geography, The Pennsylvania State University. He is known for his cross-disciplinary work in the fields of human-centered geographic visualization, scientific and , and in statistics.
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When visualization tools act as a catalyst to early visual thinking about a relatively unexplored problem, neither the semantics nor the pragmatics of map signs is a dominant factor. On the other hand, syntactics (or how the sign-vehicles, through variation in the visual variables used to construct them, relate logically to one another) are of critical importance.
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