So this book... [is] my personal quest for the ultimate nature of reality. - Max Tegmark

Life 1.0”: life where both the hardware and software are evolved rather than designed. You and I, on the other hand, are examples of “Life 2.0”: life whose hardware is evolved, but whose software is largely designed. By your software, I mean all the algorithms and knowledge that you use to process the information from your senses and decide what to do — everything from the ability to recognize your friends when you see them to your ability to walk, read, write, calculate, sing and tell jokes.

In his 2007 book Farewell to Alms, the Scottish-American economist Gregory Clark points out that we can learn a thing or two about our future job prospects by comparing notes with our equine friends. Imagine two horses looking at an early automobile in the year 1900 and pondering their future. “I’m worried about technological unemployment.” “Neigh, neigh, don’t be a Luddite: our ancestors said the same thing when steam engines took our industry jobs and trains took our jobs pulling stage coaches. But we have more jobs than ever today, and they’re better too: I’d much rather pull a light carriage through town than spend all day walking in circles to power a stupid mine-shaft pump.” “But what if this internal combustion engine thing really takes off?” “I’m sure there’ll be new new jobs for horses that we haven’t yet imagined. That’s what’s always happened before, like with the invention of the wheel and the plow.

Intellectual property rights are sometimes hailed as the mother of creativity and invention. However, Marshall Brain points out that many of the finest examples of human creativity — from scientific discoveries to creation of literature, art, music and design — were motivated not by a desire for profit but by other human emotions, such as curiosity, an urge to create, or the reward of peer appreciation. Money didn’t motivate Einstein to invent special relativity theory any more than it motivated Linus Torvalds to create the free Linux operating system. In contrast, many people today fail to realize their full creative potential because they need to devote time and energy to less creative activities just to earn a living. By freeing scientists, artists, inventors and designers from their chores and enabling them to create from genuine desire, Marshall Brain’s utopian society enjoys higher levels of innovation than today and correspondingly superior technology and standard of living.