Limited by a scarcity logic in which migrant flourishing means citizen hardship, nativists in the thrall of whiteness presume that migrant movement w… - Cristina Beltrán

Rather than speaking in terms of specific and distinct subgroups (Mexicans, Cubans, Puerto Ricans, Dominicans, etc.) ‘Latino’ and ‘Hispanic’ have become the shorthand designation of choice among journalists, politicians, advertising executives, academics, and other influential elites.

Before Trump, conservatives seeking to appeal to Latinos typically embraced the politics of conservative multiculturalism. Politicians such as George W. Bush reached out to Latino voters by showing a familiarity with their language and history, emphasizing the values of diversity and inclusion. Depicting Latinos as a distinct and valuable part of America’s democratic mosaic, conservative multiculturalism connected Latino culture to Republican values, emphasizing conservative approaches to faith, patriotism and the traditional family. Trump, by contrast, knows nothing of the history of Latinos in the United States and rarely even pretends to find value in Latinos’ distinct identities. Rather than offering his non-White voters recognition, Trump has offered them multiracial whiteness.

In challenging traditional gender relations, many Chicana activists were accused of being lesbians, 'white identified,' narcissistic, and antifamily.