In a few wretched buildings, we created a whole new industry with international significance. - Edwin H. Land

My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.

What do I mean by the Generation of Greatness? I mean that in this age, in this country, there is an opportunity for the development of man's intellectual, cultural, and spiritual potentialities that has never existed before in the history of our species. I mean not simply an opportunity for greatness for a few, but an opportunity for greatness for the many.

Over the years, I have learned that every significant invention has several characteristics. By definition it must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.