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" "As we shall see in this book's chapters, traditional societies are far more diverse in many of their cultural practices than are modern industrial societies. [...] Yet psychologists base most of their generalizations about human nature on studies of our own narrow and atypical slice of human diversity. [...] That is, as social scientists Joseph Henrich, Steven Heine, and Ara Norenzayan express it, most of our understanding of human psychology is based on subjects who may be described by the acronym WEIRD: from Western, educated, industrialized, rich, and democratic societies. [...] Hence if we wish to generalize about human nature, we need to broaden greatly our study sample from the usual WEIRD subjects [...] to the whole range of traditional societies.
Jared Diamond (born 10 September 1937) is an American evolutionary biologist, physiologist, bio-geographer and nonfiction author. He is best known for the Pulitzer Prize-winning book, Guns, Germs, and Steel (1997) and for Collapse: How Societies Choose to Fail or Succeed (2005).
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Just as strawberries are adapted to birds, so acorns are adapted to squirrels, mangos to bats, and some sedges to ants. That fulfills part of our definition of plant domestication, as the genetic modification of an ancestral plant in ways that make it more useful to consumers. But no one would seriously describe this evolutionary process as domestication, because birds and bats and other animal consumers don't fulfill the other part of the definition: they don't consciously grow plants.
My views may seem to ignore a moral imperative that businesses should follow virtuous principles, whether or not it is most profitable for them to do so. Instead I prefer to recognize that, throughout human history, [...] government regulation has arisen precisely because it was found to be necessary for the enforcement of moral principles. Invocation of moral principles is a necessary first step for eliciting virtuous behavior, but that alone is not a sufficient step.
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