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" "What are the choices that we must make if we are now to succeed, and not to fail? [...] Two types of choices seem to me to have been crucial to tipping their outcomes towards success or failure: long-term planning, and willingness to reconsider core values. On reflection, we can also recognize the crucial role of these same two choices for the outcomes of our individual lives. One of those choices has depended on the courage to practice long-term thinking, and to make bold, courageous, anticipatory decisions at a time when problems have become perceptible but before they have reached crisis proportions. [...] The other crucial choice illuminated by the past involves the courage to make painful decisions about values. Which of the values that formerly served a society well can continue to be maintained under new changed circumstances? Which of these treasured values must instead be jettisoned and replaced with different approaches?
Jared Diamond (born 10 September 1937) is an American evolutionary biologist, physiologist, bio-geographer and nonfiction author. He is best known for the Pulitzer Prize-winning book, Guns, Germs, and Steel (1997) and for Collapse: How Societies Choose to Fail or Succeed (2005).
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Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practising behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.
Compressing 13,000 years of history on all continents into a 400-page book works out to an average of about one page per continent per 150 years, making brevity and simplification inevitable. Yet the compression brings a compensating benefit: long-term comparisons of regions yield insights that cannot be won from short-term studies of single societies.