To conceive of knowledge as a collection of information seems to rob the concept of all of its life. Knowledge resides in the user and not in the col… - C. West Churchman

[Scientists whose work has no clear, practical implications would want to make their decisions considering such things as:] the relative worth of (1) more observations, (2) greater scope of his conceptual model, (3) simplicity, (4) precision of language, (5) accuracy of the probability assignment.

To know that we are measuring real change we need to have a strong theoretical base.

The ultimate meaning of the systems approach, therefore, lies in the creation of a theory of deception and in a fuller understanding of the ways in which the human being can be deceived about his world and in an interaction between these different viewpoints.