It is insufficient to exhort workers to try harder. Our current problems are caused by trying too hard — at the wrong things. - Eric Ries

If we do not know who the customer is, we do not know what quality is.

Compared to a lot of startups, the Grockit team had a huge advantage: they were tremendously disciplined. A disciplined team may apply the wrong methodology but can shift gears quickly once it discovers its error. Most important, a disciplined team can experiment with its own working style and draw meaningful conclusions.

Paradoxalmente, quando a busca por perfeição é substituída pela disposição de experimentar e adaptar a ideia original, o resultado final é um produto mais perfeito.