out the right product is the innovator’s job, not the customer’s job. - Ben Horowitz

It's important to point out to the executive that when a company doubles in size, she has a new job. This means that doing the things that made her successful in her old job will not necessarily translate to success in the new job. In fact, the number-one way that executives fail is by continuing to do their old job rather than moving on to their new job.

Your employees will test you on your cultural virtues, either accidentally or on purpose, so before you put one into your company, ask yourself, “Am I willing to pass the test on this?

The extent of one’s courage or cowardice cannot be measured in ordinary times. All is revealed when something happens.