Knowing you want to do something isn’t the same as knowing how to do it, and even knowing how to do something isn’t the same as actually doing it wel… - Meg Jay

The key finding in the study was that the twenty-four-flavor table attracted more attention yet it resulted in fewer buyers. Shoppers flocked to the exciting array, yet most became overwhelmed and dropped out of buying jam altogether. Only 3 percent of those who

All the thinking I did was really debilitating and unproductive. The one thing I have learned is that you can’t think your way through life. The only way to figure out what to do is to do — something.

[Society] is structured to distract people from the decisions that have a huge impact on happiness in order to focus attention on the decisions that have a marginal impact on happiness. The most important decision any of us make is who we marry. Yet there are no courses on how to choose a spouse. — David Brooks, political and cultural commentator