The sandbox also promotes rapid iteration. When people have a chance to see a project through from end to end and the work is done in small batches and delivers a clear verdict quickly, they benefit from the power of feedback. Each time they fail to move the numbers, they have a real opportunity to act on their findings immediately. Thus, these teams tend to converge on optimal solutions rapidly even if they start out with really bad ideas.
Em diversas jurisdições, espanta a quantidade de passos requeridos para constituir uma nova empresa: licenças comerciais, registros de empregos, cobrança de impostos, treinamento obrigatório etc. Além do custo do cumprimento dessas normas, há o ônus psicológico de: 1) ter de aprender quais são todas elas; e 2) se preocupar com a possibilidade de ter deixado escapar uma delas e ser responsabilizado por isso. Na maioria dos lugares, a ignorância sobre as leis não é uma defesa válida, mas as leis atuais se tornaram tão abstratas e complexas que o pleno conhecimento delas é um trabalho de tempo integral
The Lean Startup method builds capital-efficient companies because it allows startups to recognize that it’s time to pivot sooner, creating less waste of time and money. Although we write the feedback loop as Build-Measure-Learn because the activities happen in that order, our planning really works in the reverse order: we figure out what we need to learn, use innovation accounting to figure out what we need to measure to know if we are gaining validated learning, and then figure out what product we need to build to run that experiment and get that measurement. All of the techniques in Part Two are designed to minimize the total time through the Build-Measure-Learn feedback loop.
