a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of p… - Malcolm Gladwell

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a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people — Salesmen — with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups.

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About Malcolm Gladwell

Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.

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Alternative Names: Malcolm Timothy Gladwell
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Additional quotes by Malcolm Gladwell

In recent years, for example, there has been much interest in the idea that one of the most fundamental factors in explaining personality is birth order: older siblings are domineering and conservative, younger siblings more creative and rebellious. When psychologists actually try to verify this claim, however, their answers sound like the Hartshorne and May conclusions. We do reflect the influences of birth order but, as the psychologist Judith Harris points out in The Nurture Assumption, only around our families. When they are away from their families — in different contexts — older siblings are no more likely to be domineering and younger siblings no more likely to be rebellious than anyone else. The birth order myth is an example of the FAE in action.

But the Lord said to Samuel, “Do not look on his appearance or on the height of his stature, because I have rejected him; for the Lord does not see as mortals see; they look on the outward appearance, but the Lord looks on the heart.” 1 Samuel 16:7

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