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a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of p… - Malcolm Gladwell
" "a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people — Salesmen — with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups.
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About Malcolm Gladwell
Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.
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Malcolm Timothy Gladwell
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Somewhere in retirement, Haywood Hansell saw that announcement in the newspaper, and I’m sure he wondered why he didn’t get an award as well for the effort he put toward fighting a war with as few civilian casualties as possible. But we don’t give prizes to people who fail at their given tasks, no matter how noble their intentions, do we? To the victor go the spoils.
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