He thought. And thought. “I was,” he said, “a professor of the jungle. - Phil Knight

Fight not to win, but to avoid losing. A surefire losing strategy.

I think of the countless Nike offices around the world. At each one, no matter the country, the phone number ends in 6453, which spells out Nike on the keypad. But, by pure chance, from right to left it also spells out Pre's best time in the mile, to the tenth of a second: 3:54.6

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that.