I thought of that phrase, “It’s just business.” It’s never … - Phil Knight

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I thought of that phrase, “It’s just business.” It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.

Phil Knight

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Additional quotes by Phil Knight

I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.

Carter never did mess around. See an open shot, take it — that was Carter. I told myself there was much I could learn from a guy like that as we circled the earth.

I didn’t consider myself an optimist by nature. Not that I was a pessimist. I generally tried to hover between the two, committing to neither.

I thought of that phrase, “It’s just business.” It’s never just business. It never will be. If it ever does become just business, that will mean that… - Phil Knight

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