Job creation as part of the corporate mission, particularly the creation of fll time, decently paid, stable jobs, appears to have taken a back seat i… - Naomi Klein

… the thing about a crisis this big, this all-encompassing, is that it changes everything. It changes what we can do, what we can hope for, what we can demand from ourselves and our leaders. It means there is a whole lot of stuff that we have been told is inevitable that simply cannot stand. And it means that a whole lot of stuff we have been told is impossible has to start happening right away." p. 28

It's not that one sphere is more important than the other. It's that we have to do both: the local and the global. The resistance and the alternatives. The "nos" to what we cannot survive and the "yeses" that we need to thrive.

So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.