Screw it. Let's do it. - Richard Branson

The beginning is the most important part of any work,’ while the Chinese say, ‘A journey of a thousand miles begins with a single step.

One of the things I’ve learned over my years in business is that, once you have a great product, it is essential to protect its reputation with vigilance. It’s not just a question of getting it into the marketplace. As a result, every day I receive a bundle of press cuttings – everything that mentions Virgin. These – and staff letters – are the first things I read in the morning.

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