...one should also not allow our opponents to determine the field and topic of the struggle. - Slavoj Žižek

The famous MacGuffin , the Hitchockian object, the pure pretext whose sole role is to set the story in motion but which is in itself nothing at all - the only significance of the MacGuffin lies in the fact that it has some significance for the characters - that it must seem to be of vital importance to them... - that's a MacGuffin, a pure nothing which is non the less efficient... what Lacan calls object petit a: a pure void which functions as the object cause of desire.

On the information sheet in a New York hotel, I recently read: 'Dear guest! To guarantee that you will fully enjoy your stay with us, this hotel is totally smoke-free. For any infringement of this regulation, you will be charged $200.' The beauty of this formulation, taken literally, is that you are to be punished for refusing to fully enjoy your stay.

Daly: In a sense, would you say that the age of biogenetics/cyberspace is the age of philosophy?
Žižek: Yes, and the age of philosophy in the sense again that we are confronted more and more often with philosophical problems at an everyday level. It is not that you withdraw from daily life into a world of philosophical contemplation. On the contrary, you cannot find your way around daily life itself without answering certain philosophical questions. It is a unique time when everyone is, in a way, forced to be some kind of philosopher.