To know oneself as well as one can; to avoid self-deception and foster no illusions; to learn what one can about the plain natural truth of things, a… - Albert Jay Nock

In general I wish we were in the habit of conveying our meanings in plain explicit terms rather than by indirection and by euphemism, as we so regularly do. My point is that habitual indirection in speech supports and stimulates a habit of indirection in thought; and this habit, if not pretty closely watched, runs off into intellectual dishonesty. The English language is of course against us. Its vocabulary is so large, it is so rich in synonyms, it lends itself so easily and naturally to paraphrase, that one gets up a great facility with indirection almost without knowing it. Our common speech bristles with mere indirect intimations of what we are driving at; and as for euphemisms, they have so far corrupted our vernacular as to afflict us with a chronic, mawkish and self-conscious sentimentalism which violently resents the plain English name of the realities that these euphemisms intimate. This is bad; the upshot of our willingness to accept a reality, provided we do not hear it named, or provided we ourselves are not obliged to name it, leads us to accept many realities that we ought not to accept. It leads to many and serious moral misjudgments of both facts and persons; in other words, it leads straight into a profound intellectual dishonesty.

I wonder how many such men in America would know that Communism, the New Deal, Fascism, Nazism, are merely so-many trade-names for collectivist Statism, like the trade-names for tooth-pastes which are all exactly alike except for the flavouring.

By consequence I hold that no one ever did, or can do, anything for "society."… Comte invented the term altruism as an antonym for egoism, and it found its way at once into everyone's mouth, although it is utterly devoid of meaning, since it points to nothing that ever existed in mankind; This hybrid or rather this degenerate form of hedonism served powerfully to invest collectivism's principles with a specious moral sanction, and collectivists naturally made the most of it.