With the objective of simply doing great work, a ripple effect occurs. A bar is set for everything you do, which may not only lift your work to new h… - Rick Rubin

The artist actively works to experience life slowly, and then to re-experience the same thing anew. To read slowly, and to read and read again.

We want to set up an environment where the decision making occurs free of the misguiding force of persuasion. Persuasion leads to mediocrity. To be evaluated, ideas have to be seen, heard, tasted, or touched. It’s best if the person who has the idea either demonstrates it or supervises the execution until it matches what they are suggesting. This will help avoid misunderstandings.

You work not as an evangelist, expecting miracles, but as a scientist, testing and adjusting and testing again. Experimenting and building on the results. Faith is rewarded, perhaps even more than talent or ability. After all, how can we offer the art what it needs without blind trust? We are required to believe in something that doesn’t exist in order to allow it to come into being.