When you render the process more convenient, you drain it of its meaning. - Oliver Burkeman

This world of polluted attention creates the opportunity to sell silence back to us, at a profit.

give a moment's thought is a friendship in name only. "Attention is the beginning of devotion," writes the poet Mary Oliver, pointing to the fact that distraction and care are incompatible with each other: you can't truly love a partner or a child, dedicate yourself to a career or to a cause — or just savor the pleasure of a stroll in the park — except to the extent that you can hold your attention on the object of your devotion to begin with.

And whatever you make of the country-by-country surveys of national happiness that are now published with some regularity, it's striking that the 'happiest' countries are never those where self-help books sell the most, nor indeed where professional psychotherapists are most widely consulted. The existence of a thriving 'happiness industry' clearly isn't sufficient to engender national happiness, and it's not unreasonable to suspect that it might make matters worse. Yet the ineffectiveness of modern strategies for happiness is really just a small part of the problem. There are good reasons to believe that the whole notion of 'seeking happiness' is flawed to begin with. For one thing, who says happiness is a valid goal in the first place? Religions have never placed much explicit emphasis on it, at least as far as this world is concerned; philosophers have certainly not been unanimous in endorsing it, either. And any evolutionary psychologist will tell you that evolution has little interest in your being happy, beyond trying to make sure that you're not so listless or miserable that you lose the will to reproduce. Even assuming happiness to be a worthy target, though, a worse pitfall awaits, which is that aiming for it seems to reduce your chances of ever attaining it. 'Ask yourself whether you are happy,' observed the philosopher John Stuart Mill, 'and you cease to be so.' At best, it would appear, happiness can only be glimpsed out of the corner of an eye, not stared at directly.