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The man with the proper imagination is able to conceive of any commodity in such a way that it becomes an object of emotion to him and to those to wh… - Walter Dill Scott
" "The man with the proper imagination is able to conceive of any commodity in such a way that it becomes an object of emotion to him and to those to whom he imparts his picture, and hence creates desire rather than a mere feeling of ought.
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About Walter Dill Scott
(May 1, 1869 – September 24, 1955) was an American applied psychologist, Professor of Applied Psychology at the and President of the Northwestern University. He applied psychology to various business practices such as personnel selection and advertising.
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Walter D. Scott
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Additional quotes by Walter Dill Scott
The senses (the organs of sight, sound, taste, smell, temperature, and touch) are the guardians of the body, and whatever appears good to these sentinels is instantly desired, and ordinarily such things tend to the preservation and furtherance of the welfare of the body, but we choose them simply because they appear pleasing and not for ulterior ends.
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