Industrial design keeps the customer happy, his client in the black and the designer busy. - Raymond Loewy

Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut expression of mechanical excellence has become sensuous and organic.

This book is the story of a young man who came to America to make a living, and simply happened to do so in a profession which he helped to create.

I never expected that one could fall so completely in love with a nation and a people. I already knew that very soon I would thrill at everything American, love everything American, perhaps blindly, but fervently and forever. I still remember how thrilled I was at the sight of the flag. After all these years, every time I see the Stars and Stripes in the breeze, I get the same emotional feeling. Aesthetically speaking, it is perfect. One of the outstanding "designs" of all times. It may be that a nation gets the flag it deserves.