The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, a… - Malcolm Gladwell

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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

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About Malcolm Gladwell

Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.

Biography information from Wikiquote

Also Known As

Alternative Names: Malcolm Timothy Gladwell

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Additional quotes by Malcolm Gladwell

The bottom line is that civil society simply cannot function without default to truth…I can’t converse with you, for instance, if I subject every statement that comes out of your mouth to critical scrutiny before I accept it as true. Conversation cannot proceed without default to truth.

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History and experience ought to teach us to be suspicious of Goliaths, because the very thing that makes the giant so terrifying is also the source of his weakness. David understood that, as he sized up his opponent long ago in the Valley of Elah. And in a different time and in a very different age,

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