The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, a… - Malcolm Gladwell
" "The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
About Malcolm Gladwell
Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996.
Biography information from Wikiquote
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History and experience ought to teach us to be suspicious of Goliaths, because the very thing that makes the giant so terrifying is also the source of his weakness. David understood that, as he sized up his opponent long ago in the Valley of Elah. And in a different time and in a very different age,