pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growth. - Eric Ries

This led to some frustrating board meetings at which we could show great product “progress” but not much in the way of business results.

launching a low-quality early prototype, charging customers from day one, and using low-volume revenue targets as a way to drive accountability.

The Lean Startup takes its name from the lean manufacturing revolution that Taiichi Ohno and Shigeo Shingo are credited with developing at Toyota. Lean thinking is radically altering the way supply chains and production systems are run. Among its tenets are drawing on the knowledge and creativity of individual workers, the shrinking of batch sizes, just-in-time production and inventory control, and an acceleration of cycle times. It taught the world the difference between value-creating activities and waste and showed how to build quality into products from the inside out.