The hazards of imitative competition may partially explain why individuals with an Asperger’s-like social ineptitude seem to be at an advantage in Si… - Peter Thiel

At PayPal, our initial user base was 24 people, all of whom worked at PayPal. Acquiring customers through banner advertising proved too expensive. However, by directly paying people to sign up and then paying them more to refer friends, we achieved extraordinary growth. This strategy cost us $20 per customer, but it also led to 7% daily growth, which meant that our user base nearly doubled every 10 days.

No vas a aprender ese tipo de secretos de los consultores, y no debe preocuparte que tu compañía no tenga sentido para los profesionales convencionales. Es preferible que os tilden de culto, o incluso de mafia.

question received ideas and rethink business from scratch.