Nudges and network effects often work because they tap into underlying norms and values — such as duty, respect and care — and those values can be ac… - Kate Raworth

In contrast to Pareto’s pyramid and Kuznets’s rollercoaster ride, its essence is a distributed network whose many nodes, larger and smaller, are interconnected in a web of flows.

What if every company strategised around a Doughnut table, asking itself: is our brand a Doughnut brand, whose core business helps to bring humanity into that safe and just space? Imagine if the G20 finance ministers — representing the world’s most powerful economies — met around a Doughnut-shaped conference table to discuss how to design a global financial system that served to bring humanity into that sweet spot. These would be world-changing conversations.

Around 40 percent of the world’s agricultural land is now seriously degraded, and by 2025 two out of three people worldwide will live in water-stressed regions.