Computer Sciences Corporation believes that by 2020 we'll have created a total 73.5 zettabytes of data — in - Salim Ismail

classic example is Google's AdWords, which is now a multi-billion dollar business within Google. A key to its scalability is self-provisioning — that is, the interface for an AdWords customer has been completely automated such that there is no manual involvement.

When Kaggle runs a competition, it has found that the first responders are experts in a particular domain who say, "We know this industry, we've done this before and we'll figure it out." And just as inevitably, within two weeks, complete newcomers to the field trounce their best results.

History and common sense make clear that you cannot radically transform every part of an organization — and accelerate the underlying clock of that enterprise to hyper-speed — without fundamentally changing the nature of that organization.