On average, millionaires invest 20 percent of their household income each year. - Ramit Sethi

This may be the most important idea in business. If you only take one thing away from this book, it should be this: Create something that people WANT to buy.

Ask people what they want don' tell them what they need.

Schwab rolled out a phenomenal high-interest checking account years ago that offered unrivaled benefits for free. They've honored it and improved it over time. I trust them and have a checking account with them. Vanguard has consistently demonstrated a long-term focus on low costs and putting their clients first. They actually lower fees proactively. I trust them and invest with them.