Over the long run, however, the real reason you fail to stick with habits is that your self-image gets in the way. This is why you can't get too atta… - James Clear

Becoming the best version of yourself requires you to continuously edit your beliefs, and to upgrade and expand your identity.

If you find yourself struggling to build a good habit or break a bad one, it is not because you have lost your ability to improve. It is often because you have not yet crossed what James calls, “Plateau of Latent Potential.” When you finally break through the Plateau of Latent Potential, people will call it an overnight success.

Your favorite athlete's first workout was just as bad as yours.

Your favorite chef's first meal was just as bad as yours.

Your favorite artist’s first work was just as bad as yours.

Keep going.

There are many ways to win in business, but there is one surefire way to lose: run out of money. Entrepreneurship is a game of survival.